First we had Shopify stores with many products, then we had general stores with random products and now we’ve got sales funnel’s with one main product followed by several up and down sells. This guide will show you how to create Shopify funnels with TriFunnels.
I regularly follow Facebook groups and the people that ultimately fail at drop shipping think you can start a store and then send Facebook traffic direct to the homepage.
This might have worked ten years ago, unfortunately it doesn’t now.
You need to send traffic direct to the product, and in this guide you’ll skip the store product page, instead sending them direct to a sales funnel.
Once you purchase TriFunnels you’ll be sent login information, you’ll then connect your Shopify account, it’s all very straight forward and there’s a tutorial video on the screen to show you in detail.
Now you’re all setup, the first thing you need is a few products.
I’m going to create a print on demand sales funnel, using Printful. I’ll create a front end t-shirt, a mug and a towel upsell. Printful integrate with Shopify as well, it’s free and add products quickly.
To create a funnel you need to create your products in Shopify first.
This is what my funnel is going to look like so I created three unique products. I’m not going to create downsells as this article would be rather long but you need to create duplicate products as TriFunnels can’t lower the price.
Create Shopify Funnels With TriFunnels
When I originally bought TriFunnels I thought I could link to the funnel when they hit the buy now button on a product in my store, unfortunately it doesn’t work like that, so all products are in the same funnel.
This is quite helpful as you don’t need to worry about creating an awesome funnel from scratch, the template is there already. You also don’t need to pay for Clickfunnels. You are however limited to no one click upsells and a lack of templates.
Open the app, create a new funnel, I’m going to call mine, ‘Hustle Funnel’, give it a URL and a default product. The default product is the first one in the funnel. Now ‘Edit’ your funnel.
Add your products from the right menu (click the orange arrow to open), this creates a collage of products on the page, we now need to join them together.
Click the green dot under each box and link with another, this creates the next sequence. Here’s my funnel so far without the upsells.
I’ll be directing traffic from my ad to the Hustler’s Tee. If they don’t want it, they get redirected to the store homepage. If they do buy, they get the mug offer, if they decline or accept they go to the towel, again if they accept or decline they go to the cart.
TriFunnels Edit Pages
When I first got TriFunnels I was slightly confused as to how to edit the pages. You need to click the tiny cog on the product image, then there is an icon of a bin or a control set. Click the controls and then the page will open. Next click the arrow on the left to expand out the settings.
You can customize pretty much everything on the page. I was disappointed to see you can’t add images such as trust seals, banners etc to the page, so these need to be added to the product description. This of course will look ugly if someone goes directly to your store. Maybe in the future TriFunnels can implement this feature.
You also need to remember if your product has variants to enable them through the page settings.
You can also add a countdown timer but it looks awful, there’s no styling options and it looks pretty poor in comparison to other themes and plugins on the market.
If you want to change the text (i.e. heading or buttons) just double click and then you can use like a text box. You can change the color scheme from orange to anything you like.
If the buyer decides to purchase my hustle t-shirt they are redirected directly to the mug upsell. TriFunnels holds your customers purchases in the cart in the background ready for the end of the funnel when it either presents it to them or directs them straight to the checkout page.
You need to ensure you are using a premium version of Shopify rather than the free trial for the checkout to work. I ran into this issue testing on a developer store, the software will give up without checkout enabled.
This is what my mug offer looks like,
And then finally they get the beach towel offer,
The customer is then redirected to the checkout page to complete their purchase. I recommend adding some plugins here to better boost your conversion rate. A lot of people are put off when they see the ‘Paypal or Amazon pay’ buttons as it’s often seen as a scam. Install plugins to remove these.
How The Funnel Makes Money
By the end of my funnel I’ll have made $19.95, $39.95 or $$79.90 per customer. I also have shipping rates which are identical to Printful. My costs are $8 (tee), $12 (mug) and $25 (towel) so I’ll make a gross profit of $12, $20 or $35 per customer.
Can you see how powerful funnels are?
Without a funnel you’d make $12 from selling one t-shirt. After that the buyer will either never return, fail to click any of your emails in future. That same buyer could end up giving you $20 or 35 instead.
If you’re not using a funnel you’re leaving potential money on the table. You’ll get the same number of clicks to the first product, with the potential to make 3x more per customer.
You can apply this funnel to any product, digital or physical. You can also give away free products.