I'm sure you've seen his face all over your Youtube videos lately, Adam Hudson and his claim to fame, teaching you how to do the same in his Reliable Education Course.
While those videos are quite cryptic, the business model involves selling Chinese products via Amazon.com and taking a cut on each sale.
He targets middle class Australian's with ads, an Australian icon, successful entrepreneur looking to escape their 9-to-5 jobs by starting an online business.
It sounds amazing, but what about the costs? What do you actually get? Is it actually mentoring or are you simply buying access to a digital membership?
Today we'll reveal what Reliable Education really is about.
What Is It?
The Amazon Business Model Explained
Amazon doesn't actually have many of their own products and 99.9% of products sold via their platform comes from other businesses, companies and third party sellers listing on their marketplace.
Anyone can be a third party seller and create product listings.
You'll find products to sell, usually using a platform such as Aliexpress where you can buy products in bulk for dirt cheap prices. You'll buy in bulk, say 100 headphone adaptors.
You'll get the supplier to ship them directly to Amazon's warehouses across the United States or Australia. Amazon stores them for you.
You activate your products on their site choosing your prices and markup.
When a product sells, Amazon will charge you a fee (up to 20% of the sales fee) and then ship your product to the Amazon customer.
You then get paid every 2 weeks direct to your bank account minus the fees.
It sounds like a great business model but has many costs associated with it.
The point few people mention is the refund rate. Amazon prides itself on customer service.
If your customer refunds their order, your money is withdrawn from your account and you're left with the faulty goods. If you're selling products like electronics the refund rate can be exceptionally high!
Regardless, finding the right products with good profit margins can let you make serious money!
Who is Adam Hudson?
Adam Hudson is from Brisbane, Australia and claims to have become one of the most successful entrepreneurs to sell on Amazon. While he runs ads to many Australian's he doesn't actually live in Australia any more, thus when he talks about Amazon he's referring to the USA site, not the Australian one.
After starting many companies, 4 of which use Amazon to earn revenue online he started his company, Reliable Education to teach others how to start eCommerce businesses.
This platform is another one of his businesses and for every course he sells he makes an interest-free micro loan to a 3rd world entrepreneur.
According to some estimates there have been over 8,000 students in his reliable education course who've generated over $500 million of revenue as combined collective.
It's unclear how many success stories there really are though.
What is Adam Selling?
You'll likely click on an ad you've seen on Youtube, Google or Facebook that piked your interest. Adam is a smooth talker and he's got a thick Aussie accent.
You'll be directed to a landing page where you're invited to leave your email address and attend a free webinar.
This webinar is held regularly and may even be starting in the next few minutes (if that's the case it's clearly pre-recorded). You may be invited to try out Adam's free products too including a 4 module training course. You can also checkout the free blog posts on Adams website.
You're then convinced to join the premium course. Adam claims in the webinars that over 50 people bit the bullet and signed up (unlikely) and it's all a sales pitch from there on.
Reliable Education Review
Reliable Education shows you how to choose, launch and market the right products on Amazon as a 3rd party seller. It includes over the shoulder style videos, mind maps and live webinars to gain an insight into the world of Amazon and how you can make money with the world's largest marketplace.
One of the other benefits includes the community where other like minded people share tips, advice and encouragement.
In simple terms you learn how to buy in bulk and sell on Amazon.
You get access to a Facebook community of like-minded students.
You also get access to regular webinar masterclasses with other students.
How Much Does It Cost To Join?
It's not clear to the outsider looking in how much the course really costs. Many other reviewers mention the endless upsells that you're presented with after joining.
Currently the front end course costs about $3,500 AUD or $2,497 USD for lifetime access to the course. This can be split up into four monthly payments of $749 USD.
However you will be convinced into buying upsells which are owned by Adam's other companies or his affiliates channels. For example you'll need to spend $400 USD for access to his recommended software.
You'll also be recommended to buy a photography course for $700 USD which although not needed, is recommended.
As Adam mentions in his size 6 font on the checkout page, they are simply telling you what's worked for them as a 3rd party Amazon seller.
He mentions there's no silver bullet or overnight success or guarantee of success so if that's what you're looking for, the course probably isn't for you.
Why so many Australian's join?
It helps that Adam Hudson is Australian. You're far more likely to listen to an entrepreneur from your own country than some youngster driving a Lambo living in the United States claiming to show you how to start an Amazon business..
While Amazon.com.au is making waves, it's still a tiny platform in Australia with Aussies preferring to use eBay, Gumtree and official websites of popular businesses instead.
Given all the marketing (that I've seen) seems to be targeting Australia it only makes sense that most Aussies have joined Reliable Education. If you look at the site in detail, it's targeted for the Australian market, but they then display the prices in USD which happens to be much stronger than the AUD right now.
However, a lot of Australian's seem convinced this is a reliable business model and join the course.
Is this course right for me?
Firstly, the course is priced high. For most Australian's it's a lot of money for a digital course. Secondly, due to the number of other students, you're just another number and a student who must follow the rules closely.
Also this is not 1-2-1 coaching, mentoring or hand holding.
An official from Reliable Education posted online 7 months ago that this course might not be for you if you can't invest 7-10 hours per week and $5,000 startup capital over the next 6 months after joining. This post was made in the FAQ section of the 'prospective students section.' So you need that much time and capital.
Adam also mentions in the webinar that there is lots of hard work involved. This is a red flag for most people.
If you're looking for a get rich quick or cash cow scheme then this clearly isn't for you.
Despite what that other guy on Youtube says, those business models simply do not exist.
The course claims that if you can build a side-income that makes $100/day profit you've paid for the course.
If you've considered other business models such as dropshipping, affiliate marketing, freelancing or social media marketing, Amazon might be the best option for you.
The Brutal Truth About Amazon Australia FBA
Read our guide on the brutal truth about Amazon FBA in Australia. There is a huge difference between USA and Australia that you should know about!
Let me show you why it's not as lucrative as you might think.