I was completely unaware Tristan Broughton had his own course until a reader asked me to review it. I’ve watched a few of his e-commerce videos on Youtube and he sounds like a genuine guy with a thick Aussie accent that you actually want to listen to.
The first impressive thing to note is there’s no videos of him driving around in a rented Lambo like the majority of our guru’s in the USA who seem to lease them without much effort.
So let’s dive right in with the product winner blueprint review.
The course is currently priced at $297 which is a good entry level price point (the price is going up soon) so you probably want to act sooner rather than later if you’re interested in buying Tristan’s course.
It’s important to point out that Product Winner Blueprint isn’t marketed as a drop shipping course although there is a lot of content within the modules related to product sourcing via drop shopping.
The landing page is hosted on ecomladder.com which is one of Tristan’s website and the checkout page uses Thrivecart. It states you’re getting access to the following:
- 7 Modules with 50+ training videos
- Lifetime update videos
- Access to Facebook mastermind group
- Bonus module for increasing AOV.
Product Winner Blueprint Review
Going through the checkout page was a piece of cake, I’m a huge fan of thrivecart and actually use it for some of my own businesses due to the responsiveness and integration with Stripe and Paypal -two options you can choose to pay with. You’re entitled to a 7 day money back guarantee which isn’t long but it’s long enough to see for yourself how good the course actually is.
This is what the members area looks like:
When I originally purchased the course there were only 6 modules and around 500 people in the Facebook group. Right now (June 2018) there is well over 1000 people who have committed to buying Tristan’s course.
In recent weeks he has overhauled the members area and included more modules. Rumor has it that there is going to be a ton of new Facebook ads videos in the coming weeks as well to compliment the new features in the FB ads platform.
As a member you’re paying a one time fee to access the content and any subsequent updates. There is no monthly fees and no annual renewal fee.
The first video where I suggest you start is the welcome video which explains how to use the members area and how to take action on the videos in the course. All videos are hosted on Vimeo and are high quality with a user quality setting of 360 – 720P on most of the videos.
You’ll quickly find out the modules are as follows:
- Store Setup
- Product Research
- Facebook Pixel
- Facebook Targeting & Testing
- Facebook Retargeting
- Facebook Scaling Roadmap
- Increasing Store AOV
- Automation & Team Building
- Email Marketing
Initially when I signed up it appeared to be a short and simple course however it’s come a long way since then and if you’re signing up now you are definitely getting much more content.
Module 1: Store Setup
There’s a few videos here and focus on the type of store to create, the best theme to use and pricing your products. Tristan clearly points out what I recommend to my own clients and that’s to start a general store before creating a niche or branded store. You only need one store for all your products.
There is also recommendation on a free theme called ‘Brooklyn.’ There is no wishy washy videos on creating your store to waste time. You’re on your own when it comes to store setup so checkout Youtube videos however Tristan does cover this on his Youtube channel so I suggest checking it out there.
There’s a video on page structure and this includes Tristan’s layout which is pretty standard:
- Use high quality images without watermarks
- Include a 50% off sale price
- Include, ‘Not Sold In Stores & Limited Quantity Remaining’
- Include 2-3 sentence description
- Bullet point your features
- Add 2-3 week delivery due to high demand.
- Click ‘Add To Cart’ button before stock runs out
- Use different colors, underline, bold & italics
- Use up to 5 customer promises.
Now if you were using eCom Turbo, all these features can be implemented plus much more. For example you can add countdown timers, coupon popups and one time upsells.
The pricing video recommends you use all prices ending in 99. Personally I recommend 95, 97 or 99, I can’t say I’ve found one more converting than the other but Tristan recommends 99.
Module 2: Product Research
Tristan starts the module with a video on what not to sell before going on to tell you how to leverage existing product research and his product selection criteria.
There’s then a video he calls his ‘hidden gem technique’ for finding drop ship stores to use. I was excited, this guy is going to show us a resource for finding drop shippers, half way into the video it became clear it was about finding established drop ship stores to get inspiration from.
Next is a short video on using specific keywords in Facebook to find trending products.
Lastly is a video on Aliexpress on how to source products. This seems to be a normal trend in drop shipping courses. You will find good content here but I’d recommend doing further research yourself.
Module 3: Facebook Pixel
Four videos complete this module on setting up your Facebook Ad account and then installing your fresh pixel. Lastly there is a video on setting up custom conversion events within FB and Shopify.
It’s possible that this module and number four will be updated in the coming weeks (June 2018)
Module 4: Facebook Retargeting & Testing
This section has most of the content of all the modules and the first video includes a targeting myth video followed by a video dedicated to understanding Facebook audiences and profitable countries, fairly obvious which ones you should target?
Next there is a PPE testing setup video and an interest stacking and flexing one. Then he looks at the audience insights vs ads manager research and the exact targeting Tristan uses. This section has been updated recently.
There is then a video dedicated to winning video ad creatives and concludes with a video on retaining engagement when duplicating to WC ads.
Module 5: Facebook Retargeting
Another module with only 3 videos but they are important. There’s an introduction to Facebook retargeting, what exactly is it and why you need to be using this method for your online store.
A video on how to setup retargeting ads within your Facebook ad account.
Lastly how to setup variant retargeting which is good if you are selling physical products with a variant such as sizing or color. You can retarget the exact product that people clicked on to buy in your store. Most other courses don’t include a video on this so it’s good to see this in Tristan’s course.
Module 6: Facebook Scaling Roadmap
The first section includes a document on the dangers of scaling and boy there are lots of problems newbies will run into.
There’s a video on the PPE to WC Transition Roadmap which is a 2 part video series and includes download .pdf documents to accompany the videos.
There’s videos on creating lookalike audience scaling and duplicating ads. Then Tristan goes on to shows us his own methods for further scaling. Okay the quality here is good and not taught in other courses.
There is seven videos in total (currently) and they all offer good value.
Module 7: Increasing AOV
The first video discusses the important of AOV and the next videos include a free shipping incentizier, product page hack, bundling, order confirmation cross-sell conversions, limespot setup and one click upsells.
If you remember earlier we discussed premium Shopify themes? Well eCom turbo and Shoptimized and Booster Theme actually all offer these features by default so unsure why there’s an entire module at the end of the course for this? I’d be doing this from day one, wouldn’t you?
Facebook Mastermind Group
I never join the mastermind groups of the courses I review as my FB feed always gets filled up with beginners asking why their stores aren’t making money and wannabe guru’s sharing their Shopify dashboards with absolutely no mention of the ad costs, product costs, refund rate or other running costs. I can do that too, but it means jackshit if I’m losing money.
The mastermind group does have over 1000 members and on average 5-10 posts per day.
Money Back Guarantee
This course only offers a 7 day money back guarantee. If you do want a refund then you need to contact their support department to arrange.
Is Product Winner Blueprint A Scam?
It’s definitely not a scam or fraud and you do get access to eight modules and over 50 videos. This is a great course and an impulse buy. There is no second thought needed here like a $500+ course. The price is low and you get lots of content. Tristan Broughton is a genuine guy with a Youtube channel and does appear to actually make money with drop shipping while also coaching online.
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