Today we’re going to be looking at Will Haimerl course and whether he brings his A game through this Online Store Accelerator review or whether it’s another course you could skip over in your search for the best eCommerce course to purchase.
There’s lots of positive comments around Online Store Accelerator but it does appear to be a relatively short course, almost like an insight into the world of eCommerce rather than a fully fledged course. Regardless, it’s price is currently $997 or available as a 12 month payment plan of $97.
The course focuses on an A-to-Z of diversification, avoiding Facebook Ads, instead opting for Google Ads, followed by Facebook retargeting, influencer marketing and email marketing, accompanied by a few bonuses.
Who Is Will Haimerl?
Will claims to be an internet marketing expert with over ten years experience originally using Google Adwords and lays claim to fame from training over 11,000 online marketers through premium group coaching, bootcamps and one on one training.
Apparently he practices what he preaches through several online stores he owns. It’s clear he’s good friends with Don Wilson, who launched one of the biggest eCom product launches of 2018 who is also the founder of Gearbubble.com.
It would be fair to say the course is focused on print on demand drop shipping and also recommends using Gearbubble too which does cost quite a bit for their premium subscription service.
Online Store Accelerator Review
As you’ve guessed through the relationship with Don Wilson, it’s a very similar course to Don’s own course that was priced at $1997. Will claims this is NOT a Gearbubble Pro Store course and you can use any platform, just there is no guidance on doing so. The only major differences are the Facebook mastermind group you get access too is that of PPC Coach which is operated by Will Haimerl.
The other main difference is the focus on Google Ads and if you wanted to buy just the Google Ads course you can’t. Unlucky you. So $997 for a Google Ads course is definitely not worth the money compared with other courses on the market that focus on just Google Ads.
The course is hosted on teachable which looks great on all devices including mobile and tablet. Videos are not downloadable and there is no mention of any refund policy. Getting a refund through such platform can be very difficult so exercise caution if you’re unsure if the course is right for you, below is my review.
The course is divided up into the following eight modules (as of March 2019):
- Getting Setup
- Google Shopping Ads
- Retargeting With Facebook Product Ads
- Influencer Marketing
- Email Marketing
Module 1: Welcome
It’s the first module and you’re given the introduction and onboarding process, a quick video on how to join the Facebook mastermind group and then straight into the content which is what pretty much every course discusses, the right mindset.
A final video is included on how to get started with your store.
Module 2: Getting Setup
The second module looks at creating a general store vs niche store and how to setup a Google Ads account for your business. You’ll also buy a domain name for your general store and create a Gmail account to handle your emails.
This module then gets juicy when you’re told to create your Gearbubble Pro store account. If you were looking for help setting up a Shopify store, Clickfunnels store or even Bigcommerce, Woocommerce or Prestashop store then you’ll be solely disappointed.
Gearbubble pro costs $297 per month, a pretty steep price for a beginner just getting started with their eCommerce journey. You can take advantage of their $97/mo plan but you’ll realise you quickly hit your low 5,000 visitor limit which will require you to upgrade your account.
The main reason I hate Gearbubble pro is that every store looks the same, has little to no character and you’re locked into their limited features and customization. If you want to customize your store you really can’t do much like you can with Shopify or Clickfunnels.
Once your Gearbubble account is setup you’ll get short snappy videos on topics such as setting up your domain name masking, connecting stripe and paypal, creating a contact us page, about page and creating and uploading a logo.
All fairly basic videos in this section which shouldn’t be too demanding for beginners.
Module 3: Products
The products section looks at two types of products, drop shipping and print on demand. You get videos on how to find products using:
These are fairly straight forward videos on finding inspiration and best sellers that you can use to your advantage. There’s lots of content missing here that would be more beneficial to a beginner such as using Thieve.co, Wish, Intelliygence, Amazon movers and shakers, Facebook Ad spy tools etc which you see in most other courses.
This section includes videos for print on demand how to create a design with Word Swag and Photoshop. You also learn how you can outsource to Fiverr or hire a designer on Upwork. There’s lots of additional content I think would be good here such as using mockups to create t-shirt sales photos etc.
Lastly there is a few videos on uploading your print on demand products and creating upsells.
Videos are fairly short averaging 3-7 minutes with some longer videos up to 16 minutes.
Module 4: Google Shopping Ads
The nitty gritty that most people will probably be considering this course for, Google Ads and Google Shopping. After buying and going through this section in great detail I was really disappointed, it’s so short! To give you a better understanding, there is 16 videos.
I’ve reviewed other courses that have 50+ Google Shopping Ads videos.
Regardless, you get an overview into the Google Merchant Center, verifying your Google account and creating a product feed for your store and uploading and customizing this into Merchant Center. Next you’ll learn how to create a Google Ads account, create your first conversion pixel and update products.
Next learn how to create a shared budget, negative keyword lists, creating a wide open campaign, creating a target terms campaign.
Lastly learn how to manage those campaigns and invidiual products with Google Shopping Ads.
Why this module is too short?
After spending thousands on Google Shopping, there is no mention of Scaling, picking winners or knowing when to kill campaigns. There is also no mention of the basics involved with Google Ads. Without the correct disclaimers and policies your ads will be rejected. You can’t throw up crap like you can on Facebook and expect to get approved.
Other lacking videos include, single product campaigns, international geo setup, international geo campaigns, switching bid strategy and ROAS strategies.
Module 5: Facebook Product Ads Retargeting
This module claims to be a bonus, if you were happy paying $997 for the first module I’d be shocked. But this video shows you how to setup ads that follow your visitor around their social media pages on Facebook and Instagram once they’ve triggered the tracking pixel on your Google ads.
You’ll learn basic Facebook setup such as business manager, creating a store page, using the FPTraffic Tool, creating a store ad account, getting people to like your page, creating a catalog on Facebook, creating a general dynamic product retargeting campaign, dynamic cart retargeting campaign and lastly using the Facebook pixel to track sales.
Again it’s a fairly basic insight into retargeting on Facebook and there’s many other courses that spend hours on the topic but in Online Store Accelerator you only get just over 30 minutes.
Module 6: Influencer Marketing
Another bonus module that looks at free traffic with influencer marketing. Not sure how he can claim it’s free, it’s highly unlikely influencers won’t work for free, unless you’re giving them an incentive such as a free product or t-shirt and even then you’ll only attract low hanging fruit.
Six videos included on how to find influencers, what to offer them and tracking influencer sales.
Module 7: Email Marketing
The last module is super short and less than 30 minutes and includes videos on setting up a Mailchimp account and connecting it with your store, creating a welcome email and ongoing email sequence. Pretty poor if I’m honest, these videos are so basic, most free Youtube videos offer more value.
Module 8: Summary
Lastly a summary module on a summary of the entire system, what to do next and how to seek assistance. A good video here would be how to get a refund if you’re unhappy with the level of content in the course to the value of $997 but that wasn’t found, unfortunately.
This course could be amazing and rival the likes of eCom Elites (review) or Product Winner Blueprint which both offer far more content at a fraction of the price. eCom Elites for example offers over 175+ videos on the entire A-to-Z approach to eCommerce and drop shipping with a focus on general goods, print on demand and of course all the traffic sources mentioned in Online Store Accelerator and many more including Snapchat, Pinterest.
Compare a $297 course with this $997 and there’s really no comparison, the Google Ads section is lackluster and I get the impression the course creator has setup a test store to create the course and doesn’t even run an e-commerce business. That’s my personal opinion given the basic videos that are missing from the Google section and Facebook retargeting.
Real life examples aren’t included either which would give us more faith in the content taught.