I’m sure you’ve seen him. That guy who sits in his garage wearing a hoodie with his Lamborghini in the background that interrupts your Youtube videos every 5 minutes promising to show you how an average Joe on Instagram buys products from Aliexpress, models them and then flogs them to their followers and makes easy cash.
This man is called Alex Becker and he’s an internet marketer. Some might say he’s an expert marketer as he spends thousands of dollars every day promoting his ads to get people to buy his drop shipping course called H-Com 2020.
From there you’re into the sales funnel with a whole range of products and services on offer that can take your business to the next level.
It sounds too good to be true, but can you actually make money or is it another scam?
What Is H-Com 2020?
H Com 2020 is an eCommerce drop shipping course that claims to teach you how to start a Shopify store on Shopify. You’ll learn everything there is do know about branding, digital marketing, email marketing, print on demand and traffic generation.
If you’ve clicked on one of his ads, you’ll have gone through to the fake webinar that happens to be starting a few minutes from now. If you sit through until the end you’ll find out the course costs $1,997 or 5 x payments of $997.
The course claims to be newbie friendly but at that price there are many alternatives out there that would be much less of a blow on your wallet should you signup.
Who is Alex Becker?
Alex Becker is an internet marketer and he makes money through his software called Market Hero. It’s no secret that Alex promotes his Shopify course to get people in through the door at $1,997 to up sell them on his $97 per month email marketing software.
You see once you start using an email marketing platform it’s nearly impossible to change. I’ve watched many Alex Becker videos where he shows his entire sales funnel which involves getting people on the course and up selling his software programs.
Regardless of his sales funnel, Alex does know his stuff and talks a big game. His teaching style is pretty entertaining and if you like a bit of character you definitely won’t go wrong with his method and his tone of voice.
When he’s not sitting in his garage with his Lambo you’ll find him at live events, workshops and travelling.
H-Com 2020 Review
I suggest you look past the endless testimonials and screenshots on the sales page.
If you have the money to spend and simply want to know what’s inside the course, then this review will give you the perfect run down on what you can expect and whether it’s worth the hefty price tag.
The course features content from Alex Becker alongside two other marketers, Devin Zander and Matt Schmidt who are both well known marketers.
Matt is the partner and chief eCom expert of SMAR7 apps which offers many premium apps for your Shopify store. His wealth was created through paid traffic ads and print on demand products.
The course is split up into a ten week course with nine weeks of full on content and a bonus week at the end. This bonus content includes the exclusive apps that you would normally have to pay for yourself. Of course they are developed by SMAR7.
Other bonus content includes a video marketing influencer course, high ticket webinar selling techniques video and exclusive monthly webinars. You also get a free t-shirt. That’s nice of them given the price.
You also get access to Market Hero free for six months. Remember I said you get upsold on this product. Well after six months you’ll find it difficult to leave so you’ll probably end up paying $99 per month to keep your access.
Lastly you get access to the H-Com mastermind group which is a group you can access your coaches and get help from other members of the course. It’s claimed this is one of the most elite Shopify Facebook mastermind groups online.
H-Com 2020 Course Content
Alex Becker isn’t even in 90% of the training. He does the front end selling and the two dudes from SMAR7 go through the content. If this doesn’t set off your alarm bells already then you’ll also be inclined to note there is only Youtube, Facebook and Instagram Ads.
Week 1: Intro to Shopify
The first week allows you to get started right away by simply creating a product and an ad.
You will also learn how to pick products, spot the newest trends and products to sell. You’ll also learn how to build your store for conversions and ensure your ad copy is up to scratch.
Week 2: Choosing Perfect Products
This week shows you how to focus on picking killer products and how to source products with no cost to you (Aliexpress). You’ll learn how to scale winning products and how to get a higher conversion rate.
There’s videos on where to find products aside from Aliexpress and there’s also a video on print on demand.
The module is super short and includes minimal information.
Week 3: Making Addicting Offers
This week is a little misleading by the title. It’s all about designing a store that converts well.
Videos in this module include getting your logo made, picking the right color scheme and editing your home page. You’ll also learn how to optimize your product pages, create inner store pages and installing trust pages.
The videos are super short, 4-13 minutes in length but they are over the shoulder and provide good insights into how to start your store.
Week 4: Branding
You’ll learn how to create a brand by creating logos, sales materials and sites people love. You’ll learn through the relatively short branding video (27 minutes) how to use brands to increase conversions and net returns sales.
You’ll learn how to create ads and product descriptions that potential customers will get interested in.
Week 5: Ad Targeting Master Class
This week you’ll learn everything there is to know about Youtube and Facebook Ads.
Videos include ad targeting, finding audiences, power editor targets and scaling techniques.
If you compare the content to other course that offer 50+ Facebook and Instagram Ad videos, it’s very basic stuff in this course.
You do get access to see winning examples that have blown up stores and ads that have been very successful.
Week 6: Advertising Master Class Part 2
This week you’ll learn upsales, downsells and abandoned carts and what to do with them.
You’ll learn how to get people to buy more and convert higher. You’ll also learn retargeting and marketing to them.
Week 7: Instagram Influencer Partnership
This module focuses on Instagram Influencers and how to run contests to create mass brand awareness and how to work with Instagram celebrities to get them to promote and sell your products for you.
It’s actually quite a good module but you’ll need $$$ to invest in such practices.
Lastly there is videos on how to use smaller Instagram influencers and how to handle the entire process.
Week 8: eCommerce Email Marketing
This module focuses on using sales funnels and emails to send emails to get them to spend more. There is done for you email scripts, triggers and of course the six months free Market Hero platform that will handle everything for you.
Week 9: Analytics & Tracking
Lastly is a few videos on knowing your numbers and scaling your store. You’ll learn how to number crunch to insure you’re getting the highest ROI’s for your store.
You get access to the following apps:
- SMAR7 Bundle Upsell
- SMAR7 Express Fulfillment Automation
- SMAR7 Scarcity Countdown Timer.
H-Com 2020 Verdict
It’s no secret that Alex Becker runs these ads to get people into this course. From those sales they pay for his ad costs. He then makes money when your 6 months expires on Market Hero and you’re forced to take a monthly plan of $99 per month.
The course content in H-Com 2020 is super short and I cannot recommend a course that costs $1,997 for such little content. Alex Becker doesn’t even feature in most of the videos. He’s the sales pitch boy, SMAR7 actually run the course. That’s pretty deceptive from the sales page.
If you compare this course to other eCom courses out there, it’s lacking in so many areas. Remember just because you buy an expensive course, doesn’t mean you have a business. You need to spend the exact same money on your store as someone who bought a cheaper course.
You’re going to need need a store, theme and a decent ad budget. Would you rather have a ton of money in the bank ready to invest in your business or blow it all on a flashy looking course that under delivers?
You can decide.
Personally I’d buy eCom Elites (read review) rather than H-Com 2020.
- Alex Becker Net Worth
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- H Com 2020 review