Eli Dangerfield Review: What’s His $997 Course?

While on holiday in Australia this year our Instagram feed was blown up by Eli Dangerfield who uses fast cars and luxury apartments to show you how much money he's making from eCommerce. Most of these ads have a 'DM eCom' if you're interested to learn more. 

So what happens when you actually DM him to learn more? And what do you actually get from Eli Dangerfield and his associates? What's he selling and is it worth the money or is it a scam?

His course is called Six Figure Brand Accelerator, and it claims to be a mentorship on how to start a successful eCommerce business. 

However judging by the numerous reviews out there, it's a training course with some powerpoint slides and a step by step setup manual. You can get similar information for free on Youtube. 

Who is Eli Dangerfield?

Eli is a young 21-22 entrepreneur from Adelaide, South Australia. From public records we can see that he has one business under his wings called Elmore Lewis Watches, however this was only officially registered in June 2020, but has been in operation since 2016-2017. 

A 2019 screenshot claims that Elmore Lewis was featured in Forbes and The Huffington Post but I couldn't find a single article confirming this. 

A Daily Mail article published in February 2020 claims Eli had a multi million dollar empire through eCommerce. Upon further research I was unable to find any other stores he owns so one can only assume this is in relation to his watch business.

Elmore Lewis sells imitation watches from the likes of Daniel Wellington, under his brand Elmore Lewis. Take a look at this image someone recently posted to Youtube. Look identicaly right?

Additionally his brand used another Influencers photos, and photoshopped their own watches into those photos for their own page/s. 

As you can see below, Debi Flue was one of these who had her photos ripped and clearly says she does not work with them. This was a paid partnership Debi had, and whoever was running Eli's Instagram page for his store ripped those photos and used them for their own advantage. 

When Debi was contacted about this she clearly said she did not work with them. 

Eli Dangerfield Rags To Riches Story?

Eli claims that he went from poverty to riches, but these claims don't stack up. In one of his 'ask me a question videos' on Instagram he told everyone he went to Concordia school in Adelaide. This just so happens to be a private fee paying school. State schools are free in Australia. 

Concordia school charges $7,000 per year for early childhood, and as much as $16,000 per year for post primary. Total tuition for the entire school would be well over $100,000! 

But, it's actually on a 6 year finance loan. 6 years. Definitely not a cash purchase then. 

Six Figure Brand Accelerator Review

The course is split into two parts. There's the Blueprint starter course which is 3 hours of training with Eli and Teddy, this is followed by an upsell to the full course. 

All training is done through the Clickfunnels membership platform. 

The Starter Blueprint Course

The first blueprint you have to buy is a 3 hour training where Eli is flexing his cash and telling you all about his life and how successful he is. Teddy Briggs is also in this training but he basically screams into the microphone from the other side of the room which his hands round his mouth, very professional!

You can probably find the same information on Youtube for free...However you're invited to apply for their full training which costs $697 USD, which is roughly $1,000 AUD to most Australians. 

One of the Facebook strategies taught in this first course is the 1:5:9 split testing model. Eli Dangerfield claims his course is the only place you can find this "secret strategy" but this is a fairly common model taught by dozens of Youtubers..for free. 

One of these methods is from a guy called Kingpinning, which is actually a big Facebook group. They are very similar in the process explained. 

So what exactly is the Six Figure Brand Accelerator? 

You're getting access:

Eli values his course at $9590. Which he offers for only $697 upgrade. Remember you've already paid the cost of the Blueprint so your total spend is around $1000-$1100 for the training. 

This works out to be around $1,500 AUD for those living in Australia where most of his students seem to come from. Exchange rates subject to change. 

Eli Dangerfield Training Explained

The training is not actually that long and only goes into 6 modules which cover these topics:

• Mindset training
• Product research
• Calculate profit margins
• Building your online store
• How to create social media ads
• Scaling.

Zero Refunds Policy

One of the main issues I see is that some people who request a refund are either ghosted or simply ignored. Take this lady here, who wanted Teddy Briggs to respond in writing, when in actual fact he kept sending voice clips, strange? 

I suggest you read the terms and conditions of this course very carefully. As of January 2021, it blatantly says no refunds, so you're in effect agreeing to no refund, even if you wanted one.

Most courses have real money back guarantees like 30 days. 

Real Testimonials?

Eli's course has lots of testimonials but as he points out in his terms and conditions he doesn't verify the authenticity or accuracy of these, so how many are actually true?

I guess we'll never know. We do know that many other people promoting Six Figure Brand Accelerator have their own luxury cars, which they claim were purchased from their eCommerce success.