Are you looking for an eCom Lifestyle University review? If so you’re in the right place, I bought Ricky Hayes course on Shopify and drop shipping and today we’ll see whether it’s worth $497 or if it’s another course you should pass up on.
eCom Lifestyle University was launched back in January 2019 and claims to offer value of approx $5,998 for a one time low fee of only $497. Given other courses in the market, it’s probably priced at the lower end of the spectrum.
Who is Ricky Hayes?
Ricky Hayes is a relatively small Youtuber who focuses on eCom and drop shipping. His 5,000 followers are nothing to rave about but he does offer value in his videos. His premium course is of course, eCom Lifestyle University which is a bit of a bold claim, university? Yes, there’s no degrees or certificates for completing this course.
He regularly runs live streams such as his most recent, $0-$1,000 in 7 days.
You won’t find supercars and penthouses on his channel either.
eCom Lifestyle University Review
The course is a six week training course with two bonus modules, currently there is over 55 high quality videos in the course. For readers who’ve checked out my other reviews on eCom courses, you’ll agree this is a pretty short course.
Week 1: Welcome & Mindset
This module included a few videos on the introduction to the course and the mindset Ricky believes you need to succeed with eCommerce and ‘harness your true ability for success.’
Fairly basic module, expected in many courses out there these days.
Week 2: Building Your Store A to Z
Remember, the course only has 55 videos so it’s hardly ground breaking content here, but it goes through the basics of setting up your Shopify store.
There’s a section on how to create powerful product descriptions too.
Most of the A to Z videos are very similar to other well known courses.
Week 3: Product Research Academy A to Z
This module was fairly short but shows you how and where to find hot winning products. There’s videos on the Facebook tricks for spying on other people’s ads and using the Shopify best selling collections link.
Week 4: Building Your Brand
Ricky claims to show you the secrets that 99.8% of new marketers do not know but it was nothing astonishing. You’ll learn the basic concept of building a brand and how to grow it organically.
Week 5: Facebook Ads Academy
A really basic overview on Facebook Ads is included in this course, I was expecting a lot more content to be honest. You will apparently learn how to go from 0 to 5 figures per day.
The videos in this section include audience research, testing products, scaling, retargeting and of course the basics around pixels and ROAS.
Week 6: Team Management
A basic module on outsourcing your business to help you grow faster with a Virtual Assistant.
Week 7 (Bonus): Google Marketing
A new module that appears to have been added is the Google Ads module which focuses on using Google Ads and Merchant Centre to run ads to buyer related traffic.
You’ll learn how to use Google Analytics insights.
Week 8 (Bonus): ManyChat Marketing
Another bonus on how to use ManyChat to interact with customers through Messenger and increase your sales. Fairly short module but does offer guidance on how to set this up.
It’s a short course, only 55 videos but does offer insights into the world of eCommerce. There’s less bold claims here that you see in some other courses like, the proven system to make 7 figures which simply aren’t likely for you if you’re just starting out.
Given the price, $497 I’d say there are far better courses out there for less that offer more value. One of those is eCom Elites ($197-$297) which offers over 175 videos on the world of eCommerce drop shipping.