I’ve been meaning to review Franklin Hatchett’s eCom Elites course for quite some time now but never got around to doing so. There’s lots of talk among the drop ship community that his course is the best drop shipping resource on the market right now. So I decided to bite the bullet, buy the course and write my eCom Elites review.
I struggled to find any decent reviews of his course online, There is the usual review spam sites that simply copy and paste the sales page with a huge overrated bonus if you sign up. Then there is the blogger that copies all of my content. He doesn’t own any e-com stores either.
Checkout the nearly 330 comments from my readers, I’ve responded to every comment.
Here is proof I wrote about Franklin’s course over a year ago and still recommend it today.
I’ve been recommending Franklin’s course since 2017. It taught me a lot about drop shipping especially in areas of Facebook Ads, Instagram Ads and using Chatbots. I’d always been a Google Adwords guy until I discovered Frank’s course.
The first thing that is pleasing to note is that Franklin isn’t trying to fleece you out of $997 or $1,997 to sign up for his course. Compared with courses such as Drop Ship Lifestyle and Profits 2 Passion Accelerator, this is nearly ten times cheaper.
Franklin has a Youtube channel, this is where most of his free videos are posted, with a link to his main sales page. You’ll also see his ads on Facebook and retargeting campaigns on Instagram depending on whether you triggered a pixel on his website.
Browsing the free videos on his Youtube channel, he sure does know what he’s talking about. I like to use the phrase, no bullshit, pure content which is exactly what he offers. If you like what you see you can upgrade to the premium course.
His number plate is ‘NODGRE’ which should help emphasis that anyone can start an online business. If you’re sitting on the fence, it’s probably the best course you’ll ever buy, guaranteed.
Ecom Elites Review
The platform uses Teachable to handle the payments which are available via Paypal or Stripe. This is a good alternative as most courses only use Stripe these days as it’s next to impossible to cancel and get a refund. The member portal uses memberhub.io which looks great on both mobile and desktop, it’s responsive.
If you want to pay with Paypal, the option is slightly hidden, click the drop menu on the credit card field.
I had to wait 10 minutes for my login details to arrive via email and was logged in within a few minutes.
The first screen is the welcome video which gives you an overview on how the course will work.
I quickly noticed the number of modules and started expanding each module out, there is well over 170 videos in this course. The Facebook ad’s module has over 30 videos alone! Since I originally posted this review, I’ve come across over 30 other courses and Franklin’s is by far the most conclusive course on FB ads.
So not only are you getting an e-commerce course but you’re also getting a Facebook ads course that could easily rival and give more value than any of those guru’s Facebook courses that charge $500+ for similar content.
It’s great to see Franklin using Vimeo which offers a variety of video qualities ranging from 360 to 1080p depending on your internet connection. After trying all four formats, the lowest quality still looked great on both desktop and mobile. As you can see you can change the connection quality yourself.
The mobile responsive dashboard is great and looks good on a wide range of devices. Unfortunately by default you can’t download the videos for offline viewing or on the go either but you get 1080p quality!
Module 1: Setting Up Shopify
In this module under version 2.0 it’s been relaid out and now includes videos on a whole plethora of topics including starting a general or niche store and the reasons why you should do one or the other.
The videos go on to show you how to get started with a Shopify theme and if you don’t already know, eCom Turbo get’s a mention which is Franklin’s theme that is used by thousands of successful e-commerce stores. I use this theme on my own store and it’s much better for conversion optimization.
Videos in this section include: Customization, adding products, setting up shipping rates, taxes and working with upsells, promotions and special offers. You also get an overview on domain setup (linking your own to Shopify), handling coupons and so much more.
Franklin also looks into the payment methods available for both students based in the United States and around the world. This is a section often ‘forgotten’ by other guru’s out there so it’s a good two videos if you aren’t a US or EU resident. Franklin’s course can accommodate students worldwide.
Thankfully Franklin doesn’t spend ages setting up Oberlo and Dropfied which many other courses focus on, in fact I watched one course last week that spent nearly an hour configuring Dropified.
Oberlo does get a video feature in the video which allows you to automate your store without manually fulfilling orders. eCom elites is definitely a course that can help you to setup a full drop ship store with minimal manual interaction.
It’s up to you whether you decide to use such a platform but thankfully you can choose which one you want to work with. You’ll get exposure to setting up funnels with Clickfunnels too.
If you haven’t used Clickfunnels before it’s a great way for starting up a one product store. Franklin goes over this in his course. You definitely don’t need to create a multi product store if you don’t want too. There is a monthly fee for using this service.
You’ll get all the latest tips and tricks on how to setup your Shopify store correctly including using Franklin’s theme, Ecom Turbo (review to come (now posted), similar to Booster Theme) which will help boost your conversions. I use this on my own store, definitely recommended.
There’s fourteen videos with the last video focusing on Shopify funnels using one click upsells (awesome).
Module 2: Sourcing Products
This module was originally module 1 in version 1.0. It’s now module 2 which makes more sense.
One of the biggest problems I see with drop shipping courses is the lack of information on sourcing products. Thankfully eCom elites offers well over 2 hours of videos on product and niche selection, how to find products to sell and numerous websites on how to get inspiration to get started.
There are also numerous bonus videos including Print on Demand, Franklin’s 6 Figure Product, As Seen On TV and niche research software. Here is the content you can view in the course for this module (each point includes a one or two videos):
- Finding suppliers & relationships
- Product research overview
- Finding products to sell
- Product sales volume
- Triangle of sales
- Using trend sites
- Spying on stores
- Facebook product research
- Pricing products
- Broad niches.
You also get four bonus videos including the case study which shows you Franklin is the real deal.
In version 2.0 there are even more videos being added all the time such as research using mind maps, sales triangles, using platforms such as Wish, Wanerlo/
Module 3: Facebook Ads
As mentioned earlier there is a ton of videos in this section, I’d definitely recommend going through them all if you’re just getting started with Facebook ads. Advanced users will likely skip the first few and there is a few irrelevant videos such as ‘power editor’ which was removed in Facebook’s last algorithm update.
There is hours and hours of content here (50+ videos) with a simple follow along process. Bonus videos include advanced targeting such as birthdays and Franklin’s 100k blueprint.
Some of the FB videos in eCom Elites include:
- Getting to know the platform/how it works
- Setting up your account/installing pixels
- Creating FB business account/page
- Multiple methods, $5/day, blog post/ PPE method, Profit Multiplayer
- Extensive audience videos (broad, flex)
- Creating your ads, images, ad copy
- How to scale your ads effectively
- Using video ads for better results
- Breaking down the data.
You’ll learn everything from setting up a business ad account to automatic and manual bidding, data mining, conversions, creating every type of ad, pixel installs, scaling and look a like audiences.
Franklin’s course is one a few courses out there that really shows you how to scale your business correctly.
Module 4: Instagram Traffic
Franklin goes through the process of showing you how to setup Instagram, finding influencers, the going rate on what you should and shouldn’t be paying for and how to find suitable influencers for your campaigns.
There’s a few videos in this section, it’s definitely not as long as the Facebook ads section but it’s a vital section most courses are focusing on. One good post could explode your traffic and sales overnight. Some of the videos in this section include:
- Instagram retargeting
- Finding influencers
- Influencer pricing strategies
- How to run IG adverts
- Multiple Instagram ad setup videos.
Franklins’ course goes into lots of details regarding Instagram influencers. This will ensure you don’t get burned buying from spam accounts.
Module 5: Email Marketing
This module includes a wide variety of videos on how to setup a GetResponse campaign and setting up autoresponders to automatically email customers and/or potential leads (cart abandonment).
As an email marketing expert back in the day I agree with Franklin’s approach and it does work well. In 2018 I definitely think Facebook messenger retargeting is the way forward over email marketing though.
There’s 15+ videos in this section with two being bonuses on how to use coupons to win customers back and analyzing and reading into your data further.
Videos in this module include:
- Collecting and sending emails from store
- Connecting email plugin to store
- Contact flow pixel setup
- Setting up email tags
- Setting up automated emails
- Newsletter creation and sending
- How to get better open rates
- Alternative with using Mailchimp (free).
Module 6: Chat Bots
This is a brand new module for version 2.0 and it’s good to see Franklin has created an entire module for this topic. The saying in the drop ship world right now is, if you aren’t using a Chatbot, are you leaving money on the table?
Videos here will show you what they are, how to setup your very own bot and cool features such as sending ads through chat boxes, alert boxes, virtual answers to questions and chat flows! Cool right?
If you haven’t used chatbots before (or like me when I started, have no idea what they are), these videos are included:
- Basic chatbot setup and installation
- Setting up default replies
- Creating advanced chat flows (automatic replies etc)
- Creating popup boxes or links to your chatbot
- Running chatbot ads
- Setting up menus and other tools.
One of the awesome things Franklin shows you to do is how to run ads to people who have already subscribed or used your chatbot. This is warm traffic and will help you to convert them much better. When I started learning this module in the course it was pretty eye opening, there is so many possibilities.
Module 7: Building Sales Funnels
This module is new for version 2.0 and includes a wealth of content on how to create a funnel. The conventional way was to send a user to a cart page and collect payment. Funnels allow you to collect payment then up sell them on other products with one click of a mouse.
Funnels also allow you to sell one product only and eCom Elites does this very well indeed.
Franklin is a funnel expert and was recently awarded by Russel Brunson (owner of Clickfunnels) for his affiliate work.
Videos in this section include:
- Clickfunnels account setup
- Importing a done for you sales funnel
- Editing your sales funnel step by step
- Integrating shopify for automatic fulfilment
- Connecting payment processors
- Installing tracking pixels
- Adding products/variants
- Fulfilling orders
- Setting up funnel retargeting.
Sales funnels are big business now and can turn a customer who would have spent say $20 into someone who spent $40. You can create unlimited upsells with the training on offer.
Module 8: Google Ads
Another brand new module for version 2.0 Franklin takes you inside Google Ads and shows you the pros and cons of using this platform vs Facebook Ads. You could however use both platforms just like Franklin.
Videos here include setting up Google Ads, navigating around the platform, installing Google pixel, retargeting campaigns, keyword research, ad layout and structure optimization.
Franklin has gone and overhauled this module and now there’s five videos on Google Shopping and even a module on scaling with time.
If you’ve considered Google Ads Ecom Academy, while the content here isn’t as detailed, it offers a similar level at a more affordable price.
The value in this module is insane, there is no other course on the market that goes into this much detail with Google and Facebook Ads, all in this price range.
Module 9: Organic Google Traffic
I always notice with drop ship courses that the creators are either really good with paid traffic or organic. There’s a fine line and they either skip one for the other. For example 90% of courses recommend paid traffic whereas others focus on organic SEO.
Franklin does focus on organic however you can quickly tell Franklin is a paid traffic man (which is fine and if you want fast results you need to use paid traffic too) but don’t expect a wealth of information here. If you’re looking for SEO techniques you may need further reading.
Videos here include keyword research, building backlinks, link outreach and more.
Bonus Content: Top Secret Videos
The last module is classified as top secret but I don’t remember signing an NDA so here they are for you. I definitely enjoyed watching the Facebook and Youtube spying tool videos.
- Crush it with warranties (screenshot above)
- Crafty coupon tricks
- Using review websites for leverages
- Building huge fan pages/email lists
- Facebook Ninja Spying
- Sneaky Youtube Niches (Spying)
Version 2.0 now includes a bonus section which includes a top niche book, top product book, custom conversions, looking at ad copy, spying on Flippa sites and diving deeper into data.
There is just so much content in this course it really is quite unbelievable that the bonus content can be had for an extra $100.
Bonus Module: Live Q+A Videos
This isn’t a module in it’s own right, it’s two folders where Franklin posts live Q+A’s.
The weekly videos included six Q&A sessions with Franklin with each one being around one hour long. There’s also a motivational speech which was actually surprisingly watchable, most gurus usually make me cringe watching such videos. Lastly (at the time of writing) there was a video on flipping websites on Flippa.
Private Facebook Mastermind Group
The last feature you get with the membership is the private Facebook mastermind group which is rammed full of content. I’ve joined many eCommerce mastermind groups and most of them are either dead or the same questions over and over. Franklin had over 3000 members when I had a look.
The group is actually very active. Usually with courses that are small you’ll notice a lack of replies to your questions. Thankfully with so many students, Franklin’s group is very active.
How To Start Your Business?
You really need to buy the training course and the complimentary theme that goes along with the course, eCom Turbo. Your total spend would be $197 for the course plus $97-$147 for the theme (depending on how many stores you actually want).
If you compare this to the other drop ship training courses on the market, $297-$347 is amazing value and allows you to start your drop shipping business fast. Yes you need to run traffic with ads but you can also follow the organic training too if you are just starting out for free traffic.
I’ve recommended this course to many of my readers, no one has asked for a refund on either the course or the theme which shows just how much value Franklin offers. He started at the bottom (working a 7-6 job driving a digger) and now drives around in a Maserati with the license plate ‘NODEGRE’ – which proves any one can start a business online with drop shipping and succeed.
eCom Elites Real Life Example
I’ve been making money online for years and I always had a drop shipping store, long before I came across Franklin’s course. I was always using Google Adwords and directing those visitors to a collections page on Shopify. Big mistake!
I also was focused on SEO and that method still works great today, getting free traffic.
I quickly learned that you should be driving traffic to a specific product page ONLY unless you’re building a huge brand which most of you will not be doing. After seeing how these big e-commerce websites were making money it became much clearer through the course.
For example running an ad to a product page to checkout to an up sell to another upsell you can convert people much easier.
As you can see this is a far better way of running an e-commerce business.
Franklin taught me how to use chatbots, something I’d never have considered 12 months ago.
Franklin also taught me the power of Facebook Ads, Instagram Influencers and Clickfunnels.
The level of support offered in the Facebook group is second to none and I still can’t believe the price of the course given the on going updates, bonuses and additional videos constantly added to the members area.
If you do join, look out for me in the Facebook group, maybe we can help each other 🙂
Ecom Elites Review
This is a quality course at a very affordable price, offering a ton of content and videos it’s definitely one of the best drop shipping courses on the market right now.
It’s important to note there is no ecom elites discount. Despite what other reviews state, there is no cash back or discount when you purchase Ecom Elites. Beware of scams selling unauthorized copies that are old and incomplete.
Hope you enjoyed my ecom elites review and after reviewing 30 of the best and worst drop shipping courses on the internet, I can say hands down this is the best one. You will not be disappointed, honestly. See you in the FB mastermind and we can help each other.