Sam Lyon is here with his course, Dropshipping Masterclass, which claims to be the only course you’ll ever need which offers over 10 hours of lectures, templates and checklists for a one time fee of $397. You can get coaching and winning products for $100 extra too.
Sam claims, for less than a single collect credit you’ll learn why they didn’t teach you in school.. How to become your own boss, take control of your life and ditch that 9-5 lifestyle.
The sales page includes lots of revenue figures, not actual profit.
Who is Sam Lyon?
Sam Lyon is a Youtube entrepreneur who claims to have had experience with dropshipping, Shopify and social media marketing. His Youtube channel claims that he drops daily videos at 11AM EST but looking at his channel, this isn’t always the case.
He currently has a rather small following of 7800 subscribers with each video getting less than 1000 views. Some videos barely get 200 videos.
He regularly hosts live streams such as ‘Live Facebook Ads Breakdown’ and ‘how to find winning products.’
Over on Instagram he’s fairly inactive but there is some videos of his Shopify stores.
It doesn’t look like he’s killing it, or he is now but his course was created last year, who knows.
Dropshipping Masterclass Review
The course is hosted on Teachable platform which means all videos look great on mobile, desktop and tablet. Videos and audio are decent quality and you get access to the course instantly after successful payment.
The course is split up into the following modules:
- Let’s get started
- Phase 1: for the customer
- Phase 2: for the influencer
- Phase 3: for you
- Phase 4: for everyone
The first thing I noticed was that the course quite clearly was not 10 hours of content as mentioned on the sales page and most videos are fairly short, 10-15 minutes.
The course starts with three videos on Sam Lyons coaching method, in the Let’s Get Started section.
You’ll get an overview into his teaching method, course outline and estimated costs and time to put in work.
Phase 1: For The Customer
This first module is all about creating your store and starts with a video on what makes a winner. It then goes on to give you advice on how to create a brand, choosing a logo and store name.
Next is videos on starting your Shopify store which includes over the shoulder follow along videos.
You then use Aliexpress and Oberlo to import products into your store.
There was no mention of any product research, tools such as Sell The Trend are a good option but weren’t mentioned.
Lastly there was a video on store theme customization, you could use a theme such as eCom Turbo which would make your store conversion rate a lot higher.
Phase 2: For The Influencer
Phase two modules on to focusing on the influencers experience and was pretty confusing if I’m honest.
It starts with a print on demand video, then goes on to discuss negotiation application, two topes of deals.
There’s then product research for the deal and winning product and then setting up an influencer offer.
A complete mishmash of content and I was left confused as to what this section was all about.
Phase 3: For You
The bulk of the course is found in this module which discusses various marketing techniques such as Instagram Influencers and Facebook Ads.
The first few videos look at Facebook custom audiences and landing pages.
Then there is a 3 part video series on Influencer marketing.
Next you’re back to Facebook Ads which videos on the following topics:
- Video Ad Creation
- Product Pages
- Ad Copy
- Social Proofing
- Custom Audiences
It’s clear most of the Facebook Ads content is fairly dated, a lot of things have changed in the last year since these videos were filmed. I’ve also watched courses which have 50+ Facebook Ads videos so it’s a very basic overview on the topic of Facebook Ads.
Phase 4: For Everyone
The last module includes videos on order fulfillment, customer service, using a VA, cost cutting and using this knowledge gained through the course elsewhere.
Then there is a video concluding this very short and basic course.
The bonus videos include a video on creating a limited company, another paid tool for product research, how to get thousands of likes for cheap and how to run a single product store with Clickfunnels.
Sam Lyons 1 on 1 email coaching
Yes sorry to burst your bubble, if you thought it was actual coaching via phone then you’ll be disappointed. It’s actually just access to his personal email account where you can ask for help and get personalized help with your store. You can also also ask him to review your products and ads.
It’s slightly confusing that he would offer so much coaching for only $100. For a guy who claims to be a 7 figure marketer, I’m unsure why he would offer coaching for such a little fee.
You must not watch more than 10% of videos and request a refund within 30 days. It’s a pretty poor refund policy, 10% of the course is hardly any videos at all. It doesn’t matter if you don’t watch the videos either, just if you click on to them, counts as a view.
Sam Lyon course, Dropshipping Masterclass is nowhere near a masterclass in my opinion. It’s a fairly basic overview on store setup, Facebook Ads and Instagram Influencers. It’s no different to the hundreds of other courses that only look at the same three components. You can follow the course and make good money with drop shipping, however you want to learn a lot more.
It’s unclear how Sam can offer coaching for only $100, if he was really making 7 figures wouldn’t his hourly rate be much higher, hundreds of dollars.
I was expecting to see lots of content on Instagram, Google Ads, Snapchat, Chatbots, Twitter, Pinterest, Search Engine Optimization and weekly live coaching calls.
These topics are crucial to any beginner starting an eCommerce or drop shipping business these days.
Given the price, for $100 less, the $297 eCom Elites course trumps Sam Lyons course completely. It offers 150 additional videos (on all the topics I mentioned above) with a strong focus on Facebook Ads, Google Shopping and using Sales Funnels. There’s also 5000 students in the Facebook group with an average of 300 new posts per month being posted to help each other.
Rather than continue to post the best dropship course, have a read of my review and see for yourself.