I’ve been a member on Warrior Forum for over 5 years however I never saw the attraction of creating my own WSO (Warrior Special Offer). I was approached by a client who asked if you can make money with WSO’s in 2016 and if so how easy or difficult is such a process?
Every day new WSO’s are listed on the special forum on the Warrior Forum – a community of internet marketers and get rich tomorrow wannabes where sellers offer products for a range of prices, each offering different ways to make money or improve business online.
Over the years, I’ve bought a few WSO’s and they’ve all been fairly average ways to make money. Most are rehashed products – i.e. copied from another WSO or eBook and then rebranded and sold. Other WSO’s are free and quite popular and this allows you to build your mailing list rather quickly.
One thing I had always wondered was how many people actually bought said WSO’s and were the sellers actually making money? or simply building their email marketing lists?
The easiest way to tell is to visit a WSO and then find out which company handles the payments. If it was Warriorplus then you can head over there, sign up for a free account and check out the affiliate section. There you’ll find how many times the product has sold and what commission is on offer.
For most WSO’s you’ll be surprised to see very few sales and 100% commissions. It would be fair to say in 2016 WSO’s aren’t as successful as they were in 2007-2012.
But some WSO’s sell thousands of copies.
Anyway I decided to start work on my very first WSO – and here is the full case study.
The first step was to come up with a niche and something to write about. I found a lack of eBooks on creating viral content and decided to come up with a product on how to build viral sites to drive traffic, monetize and sell. I managed to write 36 pages of high quality content. The entire process took a week on and off as I have a day job as well.
I stayed away from videos – although they are much easier to produce quickly. I added some bonuses using Master Resell Rights – a website that offers products you can resell or give away for free with a paid course.
At this point I’d invested about 10 hours of my time, $10 on a .com domain and $5 for hosting.
Landing Page Creation
The next step was to create a landing page on WordPress. I decided to use Instabuilder which is an easy-to-use drag and drop WordPress plugin that allows you to create landing pages within minutes (although I spent a few hours on mine).
There’s many other alternatives in the market including LeadPages, Thrive Themes and OptimizePress but I found Instamember the most affordable and easy to use.
I added all my content, bonuses, reviews, price and a spot for my payment information to go.
You can checkout the landing page I ended up with.
Payment Processor & Affiliate Commissions
I’m an active member on JVZoo and Warriorplus. It would appear most WSO’s offer one of these payment providers. I find JVZoo much easier to use however I think the affiliate process is much easier over at Warriorplus. When setting up a new product you’ll need to specify an affiliate commission. I ended up offering 75% on the front end and 50% on my upsell. I priced the product at $9.95 so that it would encourage some bigger affiliates to start promoting my product.
Warriorplus also like to promote your product if you provide a generous commission and you might end up with WSO of the Day which can give you thousands of sales. I gave Warriorplus 100% commissions as well. Afterall I am trying to build my WSO list as well so each visitor is probably worth $10 – remember your not actually paying this yourself, money comes in and the commission goes out straight away leaving you the balance.
Creating The WSO Offer
I got lazy here and simply took a screenshot of my entire website and then downloaded this and re-uploaded it to Imgur.com. The best website for taking a free full length website screen capture is web-capture.net. I then created my WSO and embedded the image with a link to the Warriorplus checkout link and I was done.
Then I paid the $20 for the WSO via Paypal and waited for my thread to be approved. Once approved I was emailed to say I needed to enable visibility on the thread. I was concerned that if my thread went live when I was asleep I’d miss out on any early questions or securing the FAQ section as the 2nd post. Thankfully my mind was reassured when I got the ‘please make thread live now it’s been approved’ email.
Delivering My WSO
If you’ve ever searched for reviews on a WSO your thinking of buying you’ve probably discovered it’s been leaked on Blackhat or Warez forums. While you can’t do much about this once someone downloads your eBook, you can at least stop people who have no intention of buying your product from finding out your download page and posting it online. Believe it or not, you can find out the download links to WordPress sites within minutes using a simple trick.
Instamember integrates with JVZoo and Warriorplus so you can instantly deliver users’ content once they pay.
My WSO was Live
After a week of work my WSO was live and the views were adding up. Affiliate requests started to come through fast via Warriorplus and my first sale came within the first few hours. Another 4 or 5 sales came through from Warriorplus – meaning I was paying the 100% commission. I accepted a lot of affiliates – most never actually promoted the product though – only 2 or 3 out of 21 actually sent sales too.
I ended up paying $20 to Warriorplus for 9 hours on their marketplace stuck to the top. This generated some sales but not enough to warrant the $20 in future. I also created a contest of $30 for every 30 sales but this didn’t attract any big affiliates either. I doubt anyone will hit the competition limit but maybe increasing this to $300 might be better next time.
It’s been a week since my WSO went live. Here’s the results – I tried changing the price to $1.95 for a period of time as well but this made little difference to number of sales.
I ended up paying around $67 in affiliate commissions leaving me with $54 gross profit. I ended up making $51 in affiliate commissions (after 1 refund) and I’ll find out in a few months if anyone actually became a paid hosting lead which will bring in around $60 per user. I have a few leads so time will tell.
I ended up spending $20 on the WSO, $20 for the sticky and $20 to get the offer up and running. I haven’t included my mailing software as I use this for other projects too. I ended up with 30 subscribers to my list as well.
So my first WSO has been a success with a small profit. I will try and create another WSO in the next few weeks and some free WSO’s to build my list.
UPDATE: A few days have passed and my WSO is currently making around 3 sales per day. I’m not making much as 75% is going to the affiliate however my list is growing daily.