Danielle Leslie popped up on my Instagram news feed with an ad that was dated June 2018 but clearly it's working for her as it came up in early 2019 claiming she made $1.2 million dollars from the comfort of her own home. Now she's willing to share how she did it with 1,000 members inside her inner master class.
The course costs $1,997.
1,000 * $1,997 = $1.97 million dollars.
Now that I've got your attention, it's really easy to run an Instagram ad showing your Stripe dashboard telling people to pay you money and you'll show them how to do the same. I'm sure you've seen those Shopify guru's promising to get rich from a laptop while sipping a mojito.
First impressions are the same with Course From Scratch.
The problem here is that you're none the wiser as to the costs of doing business. I could show you a million dollars from my own Stripe account but I know deep down my take home is only 10% off that. But would you buy my course if I said I made $100k or if I made a million dollars?
You're right, the latter, of course. It's an overhyped sales pitch.
The screenshot shown in the Ad I came across showed a payment today of $394 which makes sense as her Courses From Scratch course is available as a 6 month payment option of $394 or 1 x $1,997.
Anyway, I took the bait to see what this course is all about, it seems to talk a big game so is it really worth it?
Free Insta Course Sales
The free course link actually takes you to a webinar which claims to be live once a week. Good to see it is actually live rather than a fake one that starts within 15 minutes of landing on the page.
You're told you're going to learn the basics of starting a course,
Topics include selecting your topic, creating content, how to create a premium upsell and then how to find your most premium buyers using social media.
There's a few case studies and figures thrown around about how Danielle Leslie makes her money.
First impression was good, then it goes into the hard sell on the $1,997 course.
Who Is Danielle Leslie?
We're given a brief introduction as to who she is in the webinar. If you (like me) randomly came across her Instagram Ad then you may have no idea who she actually is.
Prior to 2017 it would appear she was relatively unknown and then created her course, Course From Scratch which made $85,000 in the first calendar year. Then in 2018 made $1.2 million dollars.
I'd be shocked if this was from free social media traffic so I highly doubt her income was anywhere near that much, but it's a nice sales pitch as I mentioned earlier.
Early traces I could find was she started selling on Udemy and launched a few courses there. Udemy is rubbish if you want to make serious money from your course as they regularly have $10 sales meaning you'll get less than $5 for your course. They decide when they have sales, you have no say whatsoever.
Prior to that she was a marketer for silicon valley startups and now is a speaker and content specialist helping businesses make money from their content.
The real money comes from her course, telling people how to start a course.
It makes sense.
You could probably do the same.
Course From Scratch Review
The course is on the teachables platform which is also the platform she recommends you use for starting your course. The sales page said you could create your course for free but you'll actually find that's only for the first 3 months which then costs $97 per month. You do however get a saving of $197. Teachables has a one month trial for anyone.
The course is split up into a step by step training to create and launch your own course in 60 days.
You also get a private community to discuss with other course creators.
Then there is a bonus email list building course of 7 days which is apparently worth $497.
Then there is group coaching calls which in effect is a massive webinar where you can ask questions and get help launching your course.
Pay In Full Bonus
If you want the two premium bonuses you need to drop $1,997 on the course right away.
These include a live call with Danielle Leslie where she will apparently sit down and create content with you. Next is the $100k course launch breakdown which is a worksheet on the launch timeline, emails to send out, ads to create and strategies she used in her $167k launch.
I would have assumed that was included for all members given it's a vital part of launching a course.
The course is split up into 5 modules and then includes bonus content modules and the weekly webinars.
From what I could see the content was originally created in 2017 and unsure how often it's updated.
The principals of starting a course should be the same then as they are now.
- Module 0: Welcome to #CourseFromScratch
- Module 1: Minimum Viable Course (MVC)
- Module 2: Course Topic & Customers
- Module 3: Content & Culture Add
- Module 4: Conversions
- Module 5: Advanced Course Launch
The videos are confusing and hyped, it's not very straight forward, I'm struggling right now to provide enough information for a review on each module. Videos are titled with acronyms to add to the confusion.
These are methods specific to Danielle and would make no sense posting in a review.
The content is long but there are areas that could be expanded such as traffic generation, there really is no content on this. Great you've got a course, now what? If you've got an existing business then you'd be well placed, but a newbie, how do you make money from your course?
Other modules include,
- Tech Tools
- 3 Month Teachable Trial
- Webinar From Scratch Series
- Success Series
- Email Optin & Squeeze Setup
- Live Q+A Calls
- Live Coaching & Calls.
For someone who claims to tell people how to launch a course, I'm shocked by how confusing the layout of the course is. There are videos all over the place, modules that could be combined together and others that could be included in the introduction.
It's clear to me that content has simply been added and added, but not moved to the correct location.
Following on from the training is all the live coaching calls from June 2017 until February 9th 2019. That means there has been NO live coaching since February. We are now nearly in May.
So consider the fact the live coaching hasn't been forthcoming in the last few months.
In fairness there is well over 25 coaching calls in the last two years which range in length from 30 minutes to 120 minutes. There's lots of value in there, you just have to sift through and find it.
You're pretty much going to have to prove you followed the course, did all the work, time and date stamped everything you did, proved you ran traffic and failed and do this all within 30 days to be eligible for a refund.
Personally it's a pretty weak guarantee for a course claiming to be $1,997.
Course From Scratch Final Verdict
The first question you should ask yourself, is this Course From Scratch worth $1,997? I always get a lot of hate on the comments section from people who bought the course saying a course is worth what someone is prepared to pay.
I'm unsure why those people are looking for a review though.
And as we can see, over 1,000 people have bought her course already.
But. And it's a big but. How many of those people started a course, made their money back and are making enough money from their course to travel the world without looking at their bank account.
Most people want fast results with limited work and unfortunately with that mentality you probably shouldn't buy a course at all. You'd be better buying an established business.
How I see the world of courses,
Creating a course is easy. You can get a Teachables trial yourself for free.
Recording videos, training content and audio is fast and free. (Do it yourself)
Creating a money generating course is difficult.
Creating a course making a million dollars a year, nearly impossible.
But it's really easy to tell other people how to start a course.
But remember this is my opinion, checkout the 100+ testimonials she's included on her sales page. My advice is to actually look at what they achieved after spending $1997-$3997 on the course to get those results. Clearly everyone was asked to give their testimonial and whatever incentive they received for doing so is unknown.
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