Over the last 12 months more and more entrepreneurs are launching case studies and courses on eCommerce, drop shipping and making money online. What is the difference between the two, the pros and cons for both and as a beginner which should you buy for learning eCommerce effectively?
Case Study Overview
Usually case studies compromise of a basic overview on the topic of eCommerce or drop shipping. They usually provide far less video content but often people assume, ‘quality over quantity.’
A case study often then goes on to show how the guru or course creator was successful or unsuccessful (unlikely) with their business venture. They then share their results with members of the case study group.
A case study usually claims to show you everything they (creator) used to successfully start their eCommerce venture allowing you to copy or replicate similar success.
Case Study Pros
Buying a case study usually offers comfort that the creator has had some success and they are now sharing with the world. Maybe they want to up sell a monthly membership package or showcase their coaching services so will launch a case study to prove their worth.
Another pro is that you don’t have to sit through tons of videos, most case studies get straight to the point and as mentioned earlier a lot of people do like the less is more approach.
Case studies are usually priced cheaper than courses but not always.
Case Study Negatives
The first concern should be yours as well, why is someone sharing a case study of their successful products for only a few hundred dollars? If the product was scaling to 6 or 7 figures, would they need to show you too?
Another negative is that a lot of people who have bought other courses and failed before see a case study as their gateway to success as they can copy and replicate, only to find the product is saturated and no longer works.
A third issue with case studies is the fact anyone can create an Ad campaign and run traffic to an offer and claim to make money. Guru’s rarely show their cost of goods sold, returns, refunds, fraud etc so that one million dollars they spent on ads could mean a loss or at best a small profit but you never know.
The last point is that usually these case studies get hundreds of sales, everyone is accessing the same method for Ads, scaling etc. While some methods are definitely universal others will get saturated and what might have worked when the case study was put together, definitely won’t work when you sign up.
A course is usually a complete A-to-Z video series dedicated to a specific topic such as eCommerce or drop shipping. It wouldn’t be uncommon to find double, triple or more content in a course compared with a case study.
Examples of differences would be including a complete Shopify setup module or an entire Facebook Ads for beginners section within the course.
Courses generally aren’t promoted as, ‘Find out how I made 200k in 7 days’ or ‘checkout the one product that made me 110k’ and instead focus on selling points such as ‘learn how to start an eCom business’ or ‘escape your 9-to-5.’
One of the main reasons people buy a course is the level of detail most provide and go into. The creators or gurus have spent months creating the content and usually a course is updated once, twice or three times per year.
Another pro is that you usually get a higher value for money approach. If you believe more is better than less courses certainly provide more videos at a lower price.
Courses also have larger communities of eager people just like you to share and communicate with. Facebook groups usually are established and have thousands of members which is better than a small group with less than 100 members.
Lastly, courses usually have long refund periods if you’re not happy with the course. As they aren’t sharing winning products or campaigns to the level of detail, there’s no issues with people who want to buy and refund once they learn the method.
The first concern most have is similar to case studies and that’s why is someone launching a course if they claim to be as successful as they make out in their Facebook targeting ads? Some people are skeptical that the guru behind the camera is lieing or has no experience with what they preach.
Another issue some may be weary of is that a course may be out of date or not updated to include the latest industry updates such as a new Facebook ad manager or Instagram tools.
Case Study Vs Course: Which To Buy?
Both have pros and cons and the cons can be looked at first. You do have to question anyone who launches a case study or a course and ask why they are doing it. The main reason is to expand their income streams and teach others to do the same.
Yes winning products will be saturated but the model of eCommerce is universal and any one who knows the process can probably teach you enough to start making money online.
This is where I say a course is better because you get a fundamental overview on the entire process of starting an eCommerce business from the ground up. You won’t get this level of detail in a case study.
A case study provides a step by step winning strategy and it’s clear this is what you’re buying access too, so you’re expecting it to worth for you but for most people it simply does not work, then they call the case study a scam and label drop shipping as a scam too.
Both courses and case studies have some real life fraudsters that create courses. These are the ones that sell a few memberships and are never seen again. They usually cost $1997 and are clearly not worth the money but people still continuously buy into their hype every day.
Did you know Shopify contacts course owners promoting Shopify and asks to confirm their stores to confirm they are telling the truth? Ever noticed those wannabe Guru’s who launch courses and then suddenly drop off the planet, yeh they got caught by Shopify and legal action ensued.
Also, do not trust the bloke with the Lambo selling you a case study. It’s probably on finance and your $2000 will go towards next months payment. Likewise don’t trust the bloke sitting in the private jet selling a done for you Shopify store for $5000 as you’ll never see your money again.
If you’ve got that much cash to burn into a done for you plan, as a beginner then you really need to look at the differences between a cheap course or case study and a premium one. You still have to run Ads after paying for either. So would you rather start running ads with the extra cash still in your account after saving on a course or case study?
My Recommendation To Beginners
If you’re new to the drop shipping game or eCommerce world and want to start your own real online business then you should buy a course, a cheap course from a reputable guru. I always get flamed when I recommend the cheapest course in the market, despite it clearly being the best value for money you can buy. My advice to people who call me out on that, If you want to throw money into a flashy course or that 0-200k case study because they look great on Youtube then don’t let me stop you.
After all it’s your money, you worked for it.
Now spend your money saved on Facebook/Instagram/Snapchat Ads and start making money from testing as many products as you can. You will find a winner eventually!
Join the Facebook group of the course and all the free ones on Facebook, learn as much as you can. Watch free videos on Youtube that back up everything you learnt in the course.
Then thank me later when you start to make money.
And if you’re going to launch your own course or case study, remember you better have the data to back up your claims or you’ll get shut down pretty quickly 😉