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Do you want to get better insights into how your users interact with your website content? Heatmap tools and plugins offer real time visualization that shows you where users scroll too, where they click, where they stop reading and ultimately how they respond when on your website or sales pages.
Today we'll be looking at 8 best heatmap tools and plugins for WordPress sites.
What Is Heatmap?
Heatmaps are a data visualization that aggregates visitors behaviors on your website by using heat sensitive colors such as red, yellow, orange and green which are overlaid on the screen to convey the intensity of interactions.
Most commonly these are areas where visitors click, highlight or scroll too on your website. Heatmap platforms record your visitors interaction with your website so if they leave without checking out or clicking on an affiliate link, you can see exactly what they experienced.
Heatmaps are particularly helpful for testing new sales pages or helping to optimize existing content. Is someone leaving at a particular point on your page? With the help of red dots you can see that many other people are also likely leaving at the same point too, allowing you to make changes to your content.
Heatmap tools are different to other analytical tools which only track where visitors came from, what pages they viewed and where they disappeared. Most modern heatmap software platforms also provide such information and also track users IP addresses so you can tell where they are from, what browser their using and what device they are on.
Heatmap analytics tools provide a complete overview on how visitors use and interact with your websites. From here you can make changes to usability, optimization or UX.
Here are the 8 best heatmap tools and plugins for WordPress sites.
Best Heatmap Tools
Heatmaps and visitor tracking are one of the most useful ways to learn exactly where your business is headed, but to the untrained eye, it can be an overwhelming mess of information.
LuckyOrange helps disseminate that information into easy to understand components so you get the clearest vision you need. LuckyOrange uses behaviour tags, keywords and statistics to see what’s driving traffic and behaviours on your site.
This is done through a number of features; an analytic Dashboard, visitor recording for conversions, dynamic heatmap data, direct chat services to connect with your customers, as well as conversion funnels and form analytics to identify issues and provide valuable insights.
Whether you’re a new entrepreneur or a seasoned one; knowing exactly where your business is at is an invaluable asset. LuckyOrange breaks down all the relevant information into forms that you can understand, no matter your expertise. The flexibility of LuckyOrange means that while you have access to all features, you can turn on/off specific ones to suit your needs.
You can use this service with pre-existing integrations such as WordPress, Shopify, HubSpot, Google Tag Manager and more. This is available as a manual or plugin installation straight to your computer.
LuckyOrange starts from $10/month up to $100/month for larger operations. Before you commit, you can explore what LuckyOrange has to offer through its free 7 day trial period.
Hotjar is an out-of-the-box solution for your business that gives you all the insights you need to make it better. The main strengths that Hotjar focuses on are behaviour analytics and feedback channels.
Heatmaps can be collated by your personal parameters so you can understand what your visitors do based on your terms. Hotjar also offers different types of behaviour visualizations - by click, scroll, device type etc.
You can also download and share this data with your external integrations in CSV or XLSX formats.
The visitor recordings, conversion funnels and form analysis all work in tandem to provide succinct, analytical data for you to identify the strong and weak points of your website. While various feedback channels such as polls, chat messengers and surveys let you connect directly with your customers and get to know them better. Which, as we know, is an integral part in creating consumer loyalty.
Hotjar is a all-in-one, ready-to-use solution for entrepreneurs of any size and shape.
Thanks to its versatility; it’s a service that be adapted to specialized users; such as marketers, UX designers and Product managers, for example. It’s usable on multiple devices (tablet, mobile and desktop) and available in over 40 different languages.
Hotjar offers a free trial with paid plans for businesses of any sizes. Personal basic plans are free and best for novices, while early stage startups can get the support they need at $29/month. Various plans are available for businesses and enterprises that are customized to your needs.
LiveSession is a utility that helps you search, organize and keep track of customer behaviour across your website and apps. By shedding light upon customer digital experience, you get a clear and fast means of understanding your business inside and out.
Rather than using traditional heatmaps to quantify data, LiveSession instead harnesses the power of qualitative analytics to break down information into data that you can actually understand.
This resource offers session replays, data import/export, engagement scores as a means of understanding your customers. By seeing what visitors see, you can dig out problematic points, increase your conversion rates and troubleshoot your applications faster.
The wide offerings of customization that LiveSession has means that your filters and segmentation can not only be collected based on the parameters of choice, but also saved and recorded for future inspection.
For the minute analytics that require a delicate touch; LiveSession allows you to inspect individual recordings in either CSS Selector or Text. Notification automation also means that reports are sent directly to your email in a timely fashion, thus saving you lots of time.
All these features come together on a personal dashboard for your convenience. LiveSession integrates with a majority of popular tools; such as Drift, Google Analytics and Shopify to make understanding your business as painless and possible.
You can try out LiveSession in a free 14 day trial before committing to their paid plans - which start from $99/month for independent entrepreneurs up to $299/month for larger companies.
Clicky is a service that’s here to do one thing - give you data. It is a minimalistic and precise program that uses real-time web analytics to monitor your business for you.
Clicky is broken down into different segments - heatmaps, on-site analytics, individual visitors/actions, detailed reports and highly customizable trackings to cater to your specific needs.
This is more than a simple heatmap tool; it is an encompassing feature that shows you exactly what you need and want. From recording visitor data to translating that into conversions, feedback and statistics; as well as a whole slew of customizable specifications within this, Clicky will provide you with endless analytical possibilities.
Clicky also offers free resources, information and tutorials though its Blog to give even the most novice of users a guiding right hand. Clicky’s analytics API allows you to extract your website’s data to make it easy to integrate and store your data in several common formats.
These include standard HTTP GET, XML, JSON, serialized PHP and CSV. On the website, there are premade code for specific actions and keywords (eg. pages, split-tests, engagement-times and segmentation).
This means that all you need to do is copy and paste the required code directly into your existing system, letting you directly control what kind of information flows your way.
You can choose between the free or paid subscriptions, and all new accounts automatically get a free 21 day trial of their premium features.
Paid plans start from $9.99/month with the choice of upgrading or cancelling at any time.
Overall, Clicky is a humble tool with enough in its arsenal to keep you satisfied, informed and in control of your website.
If analytics and data confuse you, you’re not alone. There is so much data flying around in the digital world these days that it can be difficult, but necessary to understand it all, especially when it’s your business on the line.
In comes Smartlook - it’s a service that uses qualitative analytics to analyze user behaviour on your website as well as iOS and Android apps.
Here’s a breakdown of what Smartlook does: first it filters through thousands of visitor recordings to find you the exact data you’re looking for.
Then, thanks to adjustable and automatic recordings, raw data is converted into statistics so that you can see what works and what doesn’t.
Intuitive recording features such as flags and replays take you directly to the source of the issue/information, which is then linked directly to your funnels.
You can see funnel statistics right after setting it up, allowing you to quickly understand different focus areas. A nifty feature that Smartlook has is its archival capacity - every pixel of data is tracked the moment you download this tool, which means that if you forgot something, you can refer back to the data at any time to create new analytics. The statistics are already there, it just needs to be quantified.
Smartlook is available for both websites and mobile devices with the key difference being that heatmaps recordings are only available on the former. Both websites and apps offer very similar features.
Mobile versions are supported on both iOS and Android, while website versions are available as plugins. Smartlook supports integrations such as Zapier, Mixpanel, WordPress, Magento and more.
Both mobile and website apps offer a basic service for free as well as free trials. Plans for websites start at $31/month while mobile apps at $52/month.
Right off the bat, Heatmap appears as a simple-to-understand and intuitive tool for tracking your customers’ digital footprint on your website. It records all user interactions which are then sent over to their server in the cloud, which is then instantly displayed on your screen for your perusal.
Heatmap’s heatmap technology utilizes dynamic elements and augmented reality to deliver you the full scope of information. Combine this with real-time analytics means that the statistics are shown right on your website layout. This means instant feedback for you to take immediate action and improvement.
That is Heatmap’s golden apple - by displaying the information and data directly on your content, you take away the need for reports, external data analysis and confusion.
Instead, this is a great tool for those who prefer visual displays of information. Heatmap’s interface is 100% interactive and allows you to browse pages even with the overlay displayed.
This means you can select and replay any desirable moment.
You can test Heatmap for free, while media and ecommerce users can take advantage of their $100/month plan. Scalable plans for Enterprise and heavier users start at $200/month. So whether you’re in eCommerce, Media, Webdev or even a community organization, Heatmap is a worthy app to try.
Cux.io takes away the anonymity of digital browsing and lets you understand the person behind the screen. If you’re an online entrepreneur, developer or someone tasked to monitor a website, then you can give Cux a go.
It is an encompassing service that uncovers total user experience: this includes recordings, conversions, heatmaps and more to give you an extensive report of who visits your website and what they do. But not only that, it helps you troubleshoot the problems and increase effectiveness and conversions to facilitate growth.
Cux’s heatmaps cater to all devices and resolutions; including wearable and embeddable ones - allowing for specific user segment.
Real-time recordings sniff out every click, scroll and mouse movement that’s occurred while the built-in conversion waterfall analyzes and identifies each user step. Without the need for external code, Cux captures all events automatically, giving you peace of mind.
With over 9 different features available for you to play around with – such as URL tagging, customized aggregration, behavioural insights and automatic capture, you can create an analytics recipe that caters to your specific requirements.
You can test out Cux’s full range of features in a free 14 day trial, while their cutely named price plans start from 99€/month and fit teams of any size.
You can stop taking the guesswork out of your visitors and website with Inspectlet. This is one resource that breaks down every single footprint that your website receives, records and analyzes that data, to then deliver it to you on a silver platter.
Inspectlet uses an array of traditional qualitative analytic tools such as heatmaps (scroll, click), recordings (mouse movement, scroll and click), conversion funnels and filters to make your life easier, but its true strength lies in how it’s made.
Inspectlet also focuses their intelligence heavily on API reference so that you have the option to send any metadata securely and quickly to Inspectlet about a user or session.
You can use any tags of your choosing either as a key/value pair or as simple strings, and thanks to a simple JSON-based REST interface, you can easily retrieve any of your session recordings.
InspectLet also supports A/B testing and Error logging so that you can truly flex your webdev muscles to see which of your designs works the best.
With this powerful tool, you can make test variations of your site against each other to make data-driven decisions. This takes away much of the uncertainty when it comes to choosing the right decision for your website; from layout code to aesthetic elements.
You can easily create different page versions with InspectLet’s in-house visual editor.
Inspectlet is also designed to work alongside web analytics such as Google Analytics, Piwik, Mint and more.
Inspectlet’s paid plans start from $39/month for micro users.
They also offer a free plan with access to its basic features.
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