I’ve been meaning to review Franklin Hatchett’s Ecom Elites course for quite some time now but never got around to doing so. There’s lots of talk among the drop ship community that his course is the best drop shipping resource on the market right now. So I decided to bite the bullet, buy the course and write my eCom Elites review.
I struggled to find any decent reviews of his course online, There is the usual review spam sites that simply copy and paste the sales page with a bonus if you sign up.
The first thing that is pleasing to note is that Franklin isn’t trying to fleece you out of $997 or $1,997 to sign up for his course. Compared with courses such as Drop Ship Lifestyle and Profits 2 Passion Accelerator, this is nearly ten times cheaper.
Franklin has a Youtube channel, this is where most of his free videos are posted, with a link to his main sales page. You’ll also see his ads on Facebook and retargeting campaigns on Instagram depending on whether you triggered a pixel on his website.
Browsing the free videos on his Youtube channel, he sure does know what he’s talking about. I like to use the phrase, no bullshit, pure content which is exactly what he offers. If you like what you see you can upgrade to the premium course.
Ecom Elites Review
The platform uses Zaxxa to handle the payments which are available via Paypal or Stripe. This is a good alternative as most courses only use Stripe these days as it’s next to impossible to cancel and get a refund. The member portal uses memberhub.io
I had to wait 15 minutes for my login details to arrive via email and was logged in within a few minutes.
The first screen is the welcome video which gives you an overview on how the course will work.
I quickly noticed the number of modules and started expanding each module out, there is well over 80 videos in this course. The Facebook ad’s module has over 30 videos alone!
So not only are you getting a drop shipping course but you’re also getting a Facebook ads course that could easily rival and give more value than any of those guru’s Facebook courses that charge $500+
It’s great to see Franklin using Vimeo which offers a variety of video qualities ranging from 360 to 1080P depending on your internet connection. After trying all four formats, the lowest quality still looked great on both mac and mobile.
Speaking of mobile the membership site did work on mobile but wasn’t too responsive so I’d definitely recommend using desktop. Unfortunately by default you can’t download the videos for offline viewing or on the go either.
Module 1: Sourcing Products
One of the biggest problems I see with drop shipping courses is the lack of information on sourcing products. Thankfully ecom elites offers well over 2 hours of videos on product and niche selection, how to find products to sell and numerous websites on how to get inspiration to get started.
There are also numerous bonus videos including Print on Demand, Franklin’s 6 Figure Product, As Seen On TV and niche research software.
Module 2: Setting Up Shopify
Thankfully Franklin doesn’t spend ages setting up Oberlo and Dropfied which many other courses focus on, in fact I watched one course last week that spent nearly an hour configuring Dropified.
You’ll get all the latest tips and tricks on how to setup your Shopify store correctly including using Franklin’s theme, Ecom Turbo (review to come (now posted), similar to Booster Theme) which will help boost your conversions.
There’s fourteen videos with the last video focusing on Shopify funnels.
Module 3 & 4: Facebook Ads
As mentioned earlier there is a ton of videos in this section, I’d definitely recommend going through them all if you’re just getting started with Facebook ads. Advanced users will likely skip the first few and there is a few irrelevant videos such as ‘power editor’ which was removed in Facebook’s last algorithm update.
There is hours and hours of content here (43 videos) with a simple follow along process. Bonus videos include advanced targeting such as birthdays and Franklin’s 100k blueprint.
You’ll learn everything from setting up a business ad account to automatic and manual bidding, data mining, conversions, creating every type of ad, pixel installs, scaling and look a like audiences.
Module 5: Instagram Traffic
Franklin goes through the process of showing you how to setup Instagram, finding influencers, the going rate on what you should and shouldn’t be paying for and how to find suitable influencers for your campaigns.
There’s a few videos in this section, it’s definitely not as long (or in my opinion as interesting) as the Facebook ads section but it’s a vital section most courses are focusing on.
Module 6: Organic Google Traffic
I always notice with drop ship courses that the creators are either really good with paid traffic or organic. There’s a fine line and they either skip one for the other. For example 90% of courses recommend paid traffic whereas Drop Ship Lifestyle focuses on organic.
Franklin does focus on organic however you can quickly tell Franklin is a paid traffic man (which is fine) but don’t expect a wealth of information here. You’d likely need another course on SEO if you want to go down this route.
Franklin shows you how to buy PBN links for your store which I’d highly recommend against doing especially if your a new store. Focus on the whitehat link building video first, then add PBN’s later.
Module 7: Email Marketing
This module includes a wide variety of videos on how to setup a GetResponse campaign and setting up autoresponders to automatically email customers and/or potential leads (cart abandonment).
As an email marketing expert back in the day I agree with Franklin’s approach and it does work well. In 2018 I definitely think Facebook messenger retargeting is the way forward over email marketing though.
There’s twelve videos in this section with two being bonuses on how to use coupons to win customers back and analyzing and reading into your data further.
Module 8: Business & Sales
We always have a module like this in courses, usually it consists of some mindset bullshit about achieving your dreams. Thankfully in ecom elites it’s about how to scale your business sales quickly, using a virtual assistant and having a business goal.
There’s four videos here, I’d have liked to see some more videos like tracking your business, accounting etc.
Module 9: Top Secret Videos
The last module is classified as top secret but I don’t remember signing an NDA so here they are for you. I definitely enjoyed watching the Facebook and Youtube spying tool videos.
- Crush it with warranties (screenshot above)
- Crafty coupon tricks
- Using review websites for leverages
- Building huge fan pages/email lists
- Facebook Ninja Spying
- Sneaky Youtube Niches (Spying)
Module 10: Update Module / Weekly Videos
This isn’t a module in it’s own right, it’s two folders where Franklin posts updated modules, I’d assume Facebook ad videos will go in here when they make changes to the front end platform.
Other videos in the update module (at the time of writing) included 9 videos on email profits, a follow on from the email marketing module. It also included videos on Affinity, manual bidding and using the Facebook insights tool.
The weekly videos included six Q&A sessions with Franklin with each one being around one hour long. There’s also a motivational speech which was actually surprisingly watchable, most gurus usually make me cringe watching such videos. Lastly (at the time of writing) there was a video on flipping websites on Flippa.
Private Facebook Mastermind Group
The last feature you get with the membership is the private Facebook mastermind group which I didn’t join as my Facebook feed is already full of similar posts (it usually involves people asking for help or asking for website reviews). Franklin had over 1300 members when I had a look.
Unfortunately you don’t get access to the Ecom Turbo theme, it’s available to purchase for an additional $97 on top of the course price. It would be great if there was a 2 in 1 package, i.e. theme plus course for say $297.
How To Start Your Business?
You really need to buy the training course and the complimentary theme that goes along with the course, eCom Turbo. Your total spend would be $197 for the course plus $97-$147 for the theme (depending on how many stores you actually want).
If you compare this to the other drop ship training courses on the market, $297-$347 is amazing value and allows you to start your drop shipping business fast. Yes you need to run traffic with ads but you can also follow the organic training too if you are just starting out for free traffic.
I’ve recommended this course to many of my readers, no one has asked for a refund on either the course or the theme which shows just how much value Franklin offers. He started at the bottom (working a 7-6 job driving a digger) and now drives around in a Maserati with the license plate ‘NODEGRE’ – which proves any one can start a business online with drop shipping and succeed.
Ecom Elites Review
It’s important to note there is no ecom elites discount. Despite what other reviews state, there is no cash back or discount when you purchase Ecom Elites.